Small Business Management An Entrepreneurial Emphasis
, by Longenecker, Justin G.; Moore, Carlos W.; Petty, J. WilliamNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780538890151 | 0538890150
- Cover: Hardcover
- Copyright: 7/14/1999
FoSMALL BUSINESS MANAGEMENT has helped guide generations of students into the ranks of business owners and entrepreneurs. For more than three decades, it has been the most widely used text in its field. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running new ventures.