Soap Opera

Behind Procter and Gamble's wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin." PandG's wealth and power ensure that it gets what it wants, from tax breaks to the eager services of Washington lobbyists.

Alecia Swasy is a staff reporter for The Wall Street Journal. She was responsible for the paper's coverage of Procter and Gamble for three years prior to writing this book.

Reporter's Note	p. vii
Prologue	p. xiii
Proctoids	p. 3
The Prince of Darkness	p. 42
PandG in Your Shorts	p. 73
Subliminal Sabotage	p. 105
Guerrilla Marketing	p. 130
Ivory Snow Job	p. 169
Fear on the Fenholloway	p. 206
Supermarket Showdown	p. 235
Pampering the World	p. 260
The Dark Side of the Moon	p. 291
Epilogue	p. 306
Notes	p. 311
Procter and Gamble Co. Products	p. 343
Acknowledgments	p. 357
Index	p. 361
Table of Contents provided by Syndetics. All Rights Reserved.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

FREE SHIPPING

Amazon no longer offers textbook rentals. We do!

Summary

Author Biography

Table of Contents

Supplemental Materials