Social Media Marketing Strategies for Engaging in Facebook, Twitter & Other Social Media

ProfitBigfrom Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. Yours"ll discover exactly how to customize your best social networking strategyhellip;then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your resultshellip;and profit big from todayrs"s hottest new social media sites and platforms! Topics include bull; Make the most of Twitter, Facebook, YouTube, LinkedIn, Flickr, and more bull; Define goals and customize strategy to maximize Return on Conversation (ROC) bull; Understand thewholeconversation about you andallthe communities you serve bull; Manage legal, compliance, and ethical challenges bull; Plan social media policies for your companyrs"s employees bull; Extend customer service into social media bull; Maintain consistent branding and messaging bull; Complement your SEO, PPC, offline marketing, and PR efforts bull; Learn how to integrate traditional marketing tactics (TV, radio, print) with your social media marketing strategy

Liana Li Evans has been active full-time in search marketing and social media since 1999. She is Director of Social Media for Serengeti Communications, a Washington DC-based Online Marketing Consulting firm.