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Social Media and Strategic Communications

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Social Media and Strategic Communications by Noor Al-Deen, Hana S.; Hendricks, John Allen, 9781137287045
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781137287045 | 1137287047
  • Cover: Hardcover
  • Copyright: 6/3/2013
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Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.

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