Soft Innovation Economics, Design, and the Creative Industries
, by Stoneman, PaulNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780199572489 | 0199572488
- Cover: Hardcover
- Copyright: 4/12/2010
At its heart this book is about innovation and the innovation process. On the way, it considers aesthetics, design, creativity and the creative industries, and a number of other similar topics.
Professor Paul Stoneman is Research Professor in the Marketing and Strategic Management Group and Head of the Technological Innovations Research Unit in Warwick Business School. He has held visiting positions at Stanford and Nuffield College, Oxford. He has published widely on the Economics of Innovation especially as regards the diffusion of new technology and technology policy. He is author of one of the earliest studies of computerization in the UK as well as texts on technological change and technology policy, with a recent volume on technological diffusion. Past papers have appeared inter alia in the Rand Journal of Economics, the Economic Journal and The Journal of Industrial Economics.
Acknowledgements | p. ix |
List of Figures | p. x |
List of Tables | p. xi |
List of Abbreviations | p. xiv |
Introduction | p. 1 |
Purpose | p. 1 |
An overview | p. 6 |
The Nature and Extent of Soft Innovation | p. 13 |
Defining Soft Innovation | p. 15 |
Introduction | p. 15 |
Product, process, and organizational innovations | p. 15 |
Soft innovation: the definition | p. 19 |
The two faces of soft innovation | p. 23 |
Soft innovation and product differentiation | p. 28 |
Judging the relative significance of soft innovations | p. 30 |
Science | p. 35 |
Research and development | p. 36 |
Patenting | p. 39 |
Conclusions | p. 40 |
The Market-based Approach to Valuing the Significance of Soft Innovation | p. 42 |
Introduction | p. 42 |
Soft innovation and the demand curve | p. 45 |
Soft innovation and the supply curve | p. 46 |
The significance of soft innovation | p. 46 |
The Creative Industries | p. 47 |
The creative industries, an introduction | p. 47 |
The number of creative businesses | p. 51 |
Output and exports in the creative industries, United Kingdom | p. 52 |
The location of the creative industries in the United Kingdom | p. 53 |
Creative employment in the United Kingdom | p. 53 |
International comparisons | p. 54 |
An overview | p. 57 |
Aggregate Measures of Soft Innovation | p. 58 |
Introduction | p. 58 |
Innovation surveys | p. 61 |
Output of soft innovation and employment of soft innovators in the creative industries | p. 63 |
Employment of innovators outside the creative industries | p. 65 |
Design | p. 66 |
Copyrights and trademarks | p. 71 |
The PIMS database | p. 78 |
Conclusions | p. 79 |
Soft Innovation in the Creative Industries: Books, Recorded Music, and Video Games | p. 82 |
Introduction | p. 82 |
Product variant launches as a measure of the rate of soft innovation | p. 83 |
Book publishing | p. 84 |
Recorded music | p. 94 |
Video games | p. 102 |
Soft innovation in the creative industries: conclusions | p. 110 |
Soft Innovation Outside the Creative Industries: Food, Pharmaceuticals, and Financial Services | p. 113 |
Introduction | p. 113 |
The food industry | p. 114 |
Pharmaceuticals | p. 121 |
Financial services | p. 128 |
Soft innovation outside the creative sector: an overview | p. 133 |
The Economic Analysis of Soft Innovation | p. 135 |
The Economic Analysis of TPP Innovation as a Foundation for the Analysis of Soft Innovation | p. 137 |
Introduction | p. 137 |
Some models of TPP innovation | p. 138 |
Soft innovations: a special case? | p. 148 |
Conclusion | p. 157 |
The Supply of Soft Innovations | p. 159 |
Introduction | p. 159 |
Horizontal product differentiation | p. 161 |
Vertical product differentiation | p. 183 |
Conclusions | p. 190 |
The Diffusion of Soft Innovations | p. 192 |
Introduction | p. 192 |
The epidemic approach | p. 195 |
The diffusion of soft innovations in horizontally differentiated markets | p. 197 |
The diffusion of soft innovations in vertically differentiated markets | p. 207 |
An overview | p. 210 |
Normative issues | p. 212 |
Conclusion | p. 216 |
Soft Innovation and Uncertainty: Variant Proliferation, Insurance Markets, and Finance | p. 219 |
Introduction | p. 219 |
Uncertainty and variant proliferation | p. 222 |
Uncertainty and market failure | p. 235 |
Conclusions | p. 239 |
Soft Innovation, Intellectual Property Rights, Competition, and Welfare | p. 241 |
Introduction | p. 241 |
The patent system | p. 246 |
Copyrights | p. 255 |
Design rights | p. 260 |
Trademarks | p. 262 |
Conclusions | p. 267 |
Impacts and Implications | p. 271 |
The Impact of Soft Innovation upon Firm Performance | p. 273 |
Objectives | p. 273 |
Standard approaches to modelling the impact of innovation on firm performance: productivity | p. 274 |
Standard approaches to modelling the impact of innovation on firm performance: profitability | p. 276 |
Soft innovation and firm performance: the evidence from copyrights, trademarks, design, and the PIMS database | p. 279 |
The impact of soft innovation: a critical overview | p. 284 |
The impact of soft innovation on firm performance: some examples | p. 287 |
Conclusions | p. 292 |
Productivity, R&D, and patents: an empirical overview | p. 294 |
Profitability, R&D, patents, and diffusion: the empirical evidence | p. 297 |
Soft Innovation and Government Policy | p. 301 |
Introduction | p. 301 |
Market failures | p. 303 |
International comparisons | p. 309 |
Policy instruments | p. 315 |
Arts and science | p. 322 |
Conclusions | p. 326 |
Conclusions and Future Prospects | p. 328 |
Introduction | p. 328 |
The extent of soft innovation | p. 330 |
The determinants of the rate and direction of innovation | p. 331 |
The impacts of soft innovation | p. 333 |
Government policy | p. 333 |
Future research | p. 334 |
References | p. 336 |
Index | p. 355 |
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