The Soul of Anime: Collaborative Creativity and Japan's Media Success Story, by Condry, Ian
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- ISBN: 9780822353942 | 0822353946
- Cover: Paperback
- Copyright: 1/29/2013
In The Soul of Anime, Ian Condry explores the emergence of anime, Japanese animated film and television, as a global cultural phenomenon. Drawing on ethnographic research including interviews with artists at some of Tokyo's leading animation studios-such as Madhouse, Gonzo, Aniplex, and Studio Ghibli-Condry discusses how anime's fictional characters and worlds become platforms for collaborative creativity. He argues that the global success of Japanese animation has grown out of a collective social energy that operates across industries-including those that produce film, television, manga (comic books), and toys and other licensed merchandise-and connects fans to the creators of anime. For Condry, this collective social energy is the soul of anime.