on all orders of $79 or more

10% OFF your purchase of $125 or more!
Use coupon code WEDNESDAY in checkout.

The Spark How to Ignite and Lead Business Creativity

, by
The Spark How to Ignite and Lead Business Creativity by Orme, Greg, 9781292005287
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781292005287 | 1292005289
  • Cover: Paperback
  • Copyright: 8/1/2014
  • Buy New Book

    Currently Available, Usually Ships in 24-48 Hours


Includes interviews with Gail Rebuck (CEO of Penguin Random House), Sir John Hegarty (Founder of BBH) and Stuart Murphy (Director of Entertainment Channels at Sky)


Def: Spark (n) - an elusive moment when a new idea strikes that has the potential to transform the way you do business.


Big or small, new ideas are the lifeblood of all successful businesses. They are responsible for higher profits, quicker growth and game-changing innovations.


But how do you foster a creative culture, nurture new ideas and manage the people behind the electricity?


The Spark answers these questions and more, unravelling the mystique around business creativity and offering 10 practical steps to building an innovative team and becoming an inspiring creative leader.

You might also enjoy...

Please wait while the item is added to your bag...