Speak Like a CEO: Secrets for Commanding

On Your Rise to the Top, hard work and experience are important, but they can take you only so far. To lead in your industry or profession, you must be ready to assume the leader's speaking role. In survey after survey, the number-one skill determined to be indispensable to leaders is communication. Must you be born with this talent, or can you learn how to command a room?

Suzanne Bates is a communication consultant to a host of prestigious clients, including AT&T, Harvard Business School, Ernst & Young, Fleet Bank, and North American Management Corp. For 20 years, Bates was a top-rated news anchor with WBZTV Boston, WCAU-TV Philadelphia, and WFLA-TV Tampa-St. Petersburg. She interviewed thousands of celebrities and political leaders and won an AP news award.

Preface	p. ix
Acknowledgments	p. xiii
Introduction	p. xv
The Secrets: What CEOs and Leaders Know
What It Means to Speak like a CEO (the Ones You Really Admire)	p. 3
Eight Secrets of Successful CEOs and Leaders Who Speak Well	p. 17
You're as Good as You Decide to Be	p. 27
What You Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years	p. 37
The Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras	p. 47
The Authenticity Gap: Why the Real You Must Shine Through	p. 57
Taking Stock: How Do Your Skills Add Up?	p. 67
Creating a Plan: Leaders Know It's the Way to Get Farther, Faster	p. 77
The Situations: A Survival Guide for the Events Where You Must Speak and Be Great
Speeches	p. 91
Presentations	p. 107
Q&A Sessions: Thinking on Your Feet	p. 121
Media Interviews	p. 133
Leading Meetings	p. 147
Conversations	p. 161
The Strategies: Become a Great Speaker by Making a Plan and Working It
Ten Things You Can Do to Guarantee Success	p. 175
Five Coaching Plans	p. 183
Checklists	p. 191
Frequently Asked Questions	p. 195
Resources and Recommended Reading	p. 199
Communication and Leadership	p. 203
The Gettysburg Address: Abraham Lincoln	p. 211
Index	p. 213
Table of Contents provided by Ingram. All Rights Reserved.

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Speak Like a CEO: Secrets for Commanding Attention and Getting Results Secrets for Communicating Attention and Getting Results

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