Speak Up : An Illustrated Guide to Public Speaking

Smart, compelling, fun, and affordable, Speak Up connects with students through great writing, useful guidance, and hundreds of custom-drawn illustrations that bring speech to life. Instructors appreciate the book's serious coverage of concepts and theories, fascinating real-life examples, and visual explanations that clarify complex ideas. And all this comes at less than half the price of competing texts.

“I love this text book! I like the way it reads. I like the coverage of topics. I love the illustrations.... It is the perfect mix of theory and application. The examples are relevant and the illustrations are perfect for getting students to actually read the text.” - Sandra K. Bowen, Fayetteville Technical Community College

DOUGLAS M. FRALEIGH is a Professor of Communication at California State University at Fresno. During his twenty-plus year teaching career, he as taught more than one thousand students in public speaking and related courses. He has also coached intercollegiate speech and debate at University of California at Berkeley, California State University at Sacramento, Cornell University, and California State University at Fresno, working with hundreds of student competitors and serving in regional and national collegiate forensics organizations. Along with his research focus on freedom of speech and the limits of legal expression, Dr. Fraleigh has served as associate editor for the Freedom of Expression Annual, Argumentation and Advocacy, and Contemporary Argumentation and Debate. JOSEPH S. TUMAN is Professor of Speech and Communication Studies at San Francisco State University, where he has been honored with the Jacobus tenBroek Society Award for Excellence in Teaching. Dr. Tuman regularly appears on television as a political commentator and is the author of Communicating Terror: The Rhetorical Dimensions of Terrorism. In addition. Professor Tuman has taught at the University of California at Berkeley, The New School, and the Sorbonne. He has published widely in the field of communication studies and has operated a private consulting practice for individuals, businesses, and government entities seeking assistance with speech writing, communication strategies, and presentation skills.  PETER ARKLE is a professional illustrator who grew up in Scotland and received a B.A. in Illustration from St. Martin's School of Art (1991) and an M.A. from the Royal College of Art (1993). Along with his work for corporate clients, Peter is a regular contributor to the New York Times, New York Magazine, Print, and Business Week and has created work for many other publications including GQ, The New Yorker, and The Guardian (UK). He lectures several times a year at high schools and universities across the U.S. and notes that he's learned a great deal from Speak Up about preparing and delivering his own presentations. To see more of Peter's work, please visit http://www.peterarkle.com/.

Preface PART 1: THE BASICS OF PUBLIC SPEAKING 1 INTRODUCING PUBLIC SPEAKING 
What Is Public Speaking? 
Why Study Public Speaking? 
Public Speaking: A Great Tradition 
Public Speaking: A Dynamic Discipline 
Chapter Review* 
Key Terms
Review Questions
Critical Thinking Questions
Activities 2 DEVELOPING YOUR FIRST SPEECH 
Why Prepare? 
The Classical Approach to Speech Preparation 
Preparing and Delivering Your First Speech 
Overcoming Speech Anxiety 
Chapter Review 
 
3 SPEECH ETHICS 
Legal Speech, Ethical Speech 
Communicating Truthfully 
Acknowledging the Work of Others 
Using Sound Reasoning 
Being an Ethical Listener 
Chapter Review 
 
4 LISTENING SKILLS 
Why Listen? 
The Listening Process 
The Culprits behind Poor Listening 
Becoming a Better Listener 
Maximizing Your Audience's Listening 
Listening When You Are in the Audience 
Chapter Review  PART 2: PREPARATION FUNDAMENTALS 5 AUDIENCE ANALYSIS 
Understanding Situational Characteristics 
Incorporating Demographics 
Seeking Common Ground 
Identifying Prior Exposure 
Identifying Audience Disposition 
Gathering Information about Your Audience 
Situational Audience Analysis 
Chapter Review 
 
6 SELECTING YOUR TOPIC 
Developing a Set of Potential Topics
Selecting the Best Topic 
Refining Your Topic 
Drafting Your Specific Purpose Statement 
Drafting Your Thesis Statement 
Chapter Review 
 
7 RESEARCHING YOUR SPEECH 
Why Research? 
Creating a Research Plan 
Evaluating a Source's Credibility 
Conducting Library Research 
Using the Internet 
Interviewing Sources 
Presenting Evidence in Your Speeches 
Chapter Review 
 
8 USING SUPPORTING MATERIALS FOR YOUR SPEECH 
Why Use Supporting Materials? 
Types of Supporting Materials 
Guidelines for Using Supporting Materials 
Chapter Review  PART 3: ORGANIZING AND OUTLINING 9 ORGANIZING YOUR SPEECH 
Selecting Your Main Points 
Organizing Your Supporting Materials 
Arranging Your Main Points 
Using Organizing Words and Sentences
Chapter Review  10 INTRODUCTIONS AND CONCLUSIONS 
Introducing Your Speech 
Concluding Your Speech 
Chapter Review  11 OUTLINING YOUR SPEECH 
Two Stages of Outlining
Creating Your Working Outline 
Creating Your Speaking Outline 
Chapter Review  PART 4: LANGUAGE AND DELIVERY 12 LANGUAGE AND STYLE 
The Importance of Language and Word Choice 
Differences between Oral and Written Language 
Denotative and Connotative Meaning 
Presenting Your Message Clearly 
Expressing Your Ideas Effectively 
Choosing Respectful and Unbiased Language 
Chapter Review  13 DELIVERING YOUR SPEECH 
Selecting the Right Mode of Delivery 
Using Vocal Delivery Skills 
Using Nonverbal Delivery Skills 
Chapter Review 
 
14 USING PRESENTATION AIDS
Why Use Presentation Aids?
Types of Presentation Aids
Using Technology Wisely
Guidelines for Developing Presentation Aids
Using Presentation Aids during Your Speech
Chapter Review  PART 5: TYPES OF PUBLIC SPEAKING 15 INFORMATIVE SPEAKING 
Techniques for Informing 
Subjects of Informative Speeches 
Developing Your Informative Speech
Clarifying and Simplifying Your Message 
Sample Speech: Franklyn Delano Roosevelt, On the Bank Crisis
Sample Speech: Rachel Parish, Spider Silk: A Miracle Material Derived from...Goats? 
Sample Speech: Elvia Anguiano, Precision-Guided Tumor Killers 
Chapter Review 
 
16 PERSUASIVE SPEAKING 
The Nature of Persuasive Speech
Adapting the Message to Your Audience
Ethical Persuasion
Organizing Your Persuasive Speech
Chapter Review  17 METHODS OF PERSUASION 
Ethos: Your Credibility as a Speaker 
Logos: The Evidence and Reasoning behind Your Message 
Pathos: Evoking Your Listeners' Emotions
Sample Speech: President Ronald Reagan, Remarks at the Brandenburg Gate
Sample Speech: Anna Martinez, Extra Credit You Can Live Without 
Sample Speech: Sue Suter, Women with Disabilities: How to Become a Boat Rocker in Life 
Chapter Review 
 
18 SPECIAL-OCCASION SPEAKING 
Types of Special-Occasion Speeches 
General Guidelines for Special Occasions 
Strategies for Each Type of Special-Occasion Speech 
Sample Speech: Her Majesty Queen Noor, 2002 Mt. Holyoke College Commencement Address 
Sample Speech: Governor Jennifer Granholm, Remarks at the Funeral of Civil Rights Leader Rosa Parks 
Sample Speech: William Faulkner, Speech to Accept the 1949 Nobel Prize in Literature 
Chapter Review 
 
19 GROUP COMMUNICATION 
Effective Group Leadership 
Effective Group Membership 
Group Decision Making and the Reflective-Thinking Process 
Delivering Group Presentations 
Chapter Review  APPENDIX - ADDITIONAL SAMPLE SPEECHES
Sample Informative Speech: Josh Betancur, Invisibility: Science Fiction No More!
Sample Persuasive Speech: David Kruckenberg, Child Slavery and the Production of Chocolate
Sample Persuasive Speech: President Barack Obama, Back to School Event
Sample Persuasive Speech: Shakira, The Democratization of Education
Sample Special-Occasion Speech: General Douglas MacArthur, 1962 Sylvanus Thayer Award Acceptance Speech
Sample Special-Occasion Speech: Eminem, Inducting Run-D.M.C. into the Rock and Roll Hall of Fame