FREE SHIPPING

on all orders of $79 or more

$3 OFF your purchase of $60 or more!
Use coupon code SATURDAY in checkout.

Spend Shift : How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

, by ; ;
Spend Shift : How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live by Gerzema, John; D?Antonio, Michael; Kotler, Philip, 9780470874431
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780470874431 | 0470874430
  • Cover: Hardcover
  • Copyright: 10/12/2010
  • Rent Book

    (Recommended)

    $9.35
     
    Term
    Due
    Price
  • Buy Used Book

    In Stock Usually Ships in 24 Hours.

    $0.98
  • Buy New Book

    Currently Available, Usually Ships in 24-48 Hours

    $17.09
Understanding the post-crisis consumerIn Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumerCompelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession.

You might also enjoy...



Please wait while the item is added to your bag...