The Sport Business Future

This book looks at the impact of powerful technological changes on the business of sport, including human-computer interfaces, gene therapy and superintelligence based upon current trends, research and extrapolation. It will focus upon future trends including the athlete of the future, corporate sport citizenship and green sport. This is an influential contribution to debates about sport, business and society in the future.

Aaron Smith and Hans Westerbeek are consultants with Manage to Manage Australasia Pty Ltd. with considerable experience in the area of sport business and the business of sport.

List of Figures and Tables

vi

Foreword

vii

Kevan Gosper

Acknowledgements

ix

List of Abbreviations

x

Introduction

xi

The Sport Business Solution: The Fourth Place

1

(15)

The Third Place

2

(1)

A Radical Future?

3

(3)

Pace, Change and Futures Thinking

6

(2)

A Comment on Method

8

(1)

Setting the Future Scene

9

(3)

A Critical View of Futures Studies

12

(4)

Sport Business Singularity: Real Virtuality

16

(20)

Spectacular Change

18

(3)

Artificial Intelligence and the Human Brain

21

(2)

Trans-humanity

23

(1)

Trans-human Sport

24

(1)

Soul Catchers and Virtual Immortality

25

(1)

Sport, Super-intelligence and the Supernet

26

(4)

I Robot

30

(6)

Athletes of the Future: Cyborgs, Mutants and Clones

36

(14)

Crystal Ball Gazing

38

(2)

Medal-winning Mutations

40

(1)

Gene Doping

40

(3)

Insulin-like Growth Factor I

43

(1)

Measuring Conventional Sport with Technology

43

(5)

Virtual Athletes

48

(2)

Sport Competitions of the Future: Free Markets and Freak Markets

50

(24)

Introduction

52

(1)

The Future of Sporting Competitions

53

(11)

Future Billionaires?

64

(3)

What is an Athlete Worth?

67

(1)

Athletes as Assets

68

(3)

The Sport Business of Athletes

71

(3)

Tribal Sport Business: Caveman, Fan and Clan

74

(16)

The Tribal Experience

76

(1)

The Tribal Bond

76

(3)

The Sports Tribe

79

(5)

Cultivating Clans

84

(1)

Sport and Social Identity

85

(2)

Belongers

87

(3)

Worship in the Sport Cathedral: Keeping the Faith

90

(20)

Nietzsche was a Sports Fan

92

(1)

Consciousness and Soul

93

(2)

The Flow

95

(2)

The Symbolic Potential of Sport

97

(4)

Virtual Sport Worship

101

(4)

Zen and the Art of Sport Business

105

(2)

Full Circle: A New Physicality

107

(3)

Corporate Sport Citizenship: Tigers and Sharks

110

(20)

Social Capital

112

(1)

Fad or Future?

113

(2)

Corporate Citizenship: Getting to Here

115

(2)

Dimensions of Corporate Citizenship

117

(1)

Prosperity Factors

118

(1)

The Fittest Organisations are those that are Socially Relevant

119

(1)

Corporate Engagement: Bottom Line Community Involved

120

(2)

Business Characteristics of Sport Organisations

122

(2)

Big Brother is Watching: Behave or be Punished

124

(1)

Domestic Corporate Sport Citizenship

125

(2)

Using Sport to Improve Communities

127

(3)

Green Sport Business: Greenbacks and Green Thumbs

130

(24)

It's Easy Being Green (Sport)

132

(5)

Environmental Impact of Sport

137

(2)

The Greening of Sport

139

(3)

Sustainability

142

(1)

Environmental Threats

143

(1)

The Likelihood of Sustainability

143

(3)

Sport Carries the Green Virus

146

(1)

Can Sport Save the World?

147

(1)

Involvement of the Sport Industry Business

148

(6)

Cultural Sport Business: The Games Must Go On

154

(29)

Sport as a Cultural Vehicle

156

(4)

Sport and Cultural Convergence

160

(2)

Nationalism and Factionalism

162

(1)

Sport and Conflict

163

(1)

Sport and Reconciliation

164

(1)

Sport: The History and Future of Capitalism

165

(2)

Sport and Politics

167

(4)

Sport and Culture

171

(1)

Culture and the Future of Sport

172

(11)

The New Frontiers of Sport Business: Sport Business as Unusual

183

(19)

The Wave of Technology

184

(1)

Imminent Key Technologies

185

(6)

Cyber and Digital Sport Gaming

191

(1)

Cyber-sport as the New Modality

192

(2)

Virtual Fandom: From the Actual Club to the Virtual Hub

194

(1)

Outer Space for Place

195

(1)

Fiction on the Field

196

(1)

Implications for the Future Delivery of Management and Marketing in Sport

197

(3)

A Sport Business Future

200

(2)

Epilogue

202

(4)

Index

206

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The Sport Business Future

Summary

Author Biography

Table of Contents

Supplemental Materials