Squeezed : What You Don't Know about Orange Juice

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Summary

OJ drinkers may be dismayed to learn what goes into the making of the product that advertisers label "100% pure orange juice".

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Preface	p. xi
Acknowledgments	p. xiii
Introduction	p. xvii
Abbreviations	p. xxviii
The Growth of Florida's Orange Juice Industry
The Seeds of Florida's Sunshine Tree	p. 3
The Twentieth-Century Squeeze	p. 11
The Power of Promotion	p. 25
Developing Orange Juice Standards of Identity
Introducing the FDA Standard of Identity	p. 31
Capturing the Interest of the Orange Juice Consumer	p. 37
Regulating Knowledge: The Case of Pasteurized Orange Juice	p. 50
Regulating Misleading Orange Juice Labeling	p. 62
Regulating Content	p. 73
Regulating the Essence of Orange Juice	p. 86
Florida's Orange Juice Industry Post-1960
Processed Orange Juice Hits Florida	p. 107
NFC Orange Juice Pours into the Nation	p. 126
The Orange Juice Wars	p. 135
Fabricating Fresh	p. 152
Moving Beyond the Standard of Identity	p. 173
Pleasing Mrs. Smith	p. 183
Orange Juice in the Twenty-First Century
Where To?	p. 189
Orange Juice Speaks Volumes	p. 198
The Right Fight	p. 204
Chronology	p. 211
Notes	p. 215
Index	p. 233
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