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- ISBN: 9781118123195 | 1118123190
- Cover: Paperback
- Copyright: 12/6/2011
Conquer the online marketplace with this new version of a bestseller! Whether you?ve thought of starting an online business or you?re already selling online, this update to a bestseller presents invaluable advice for getting?and keeping?online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more. Features 40 percent new and updated material Boasts new chapters on Facebook marketing and Twitter marketing as well as expanded coverage of mobile marketing Explains how to use your location to bring local customers to you Details ways to build a business plan that translates your ideas into a profitable enterprise Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money Discover why "online entrepreneurship" means more than just building a website. This book breaks down everything the budding entrepreneur needs to know to be successful.