Strategic Change in Colleges and Universities Planning to Survive and Prosper

This detailed guide outlines a strategic planning approach uniquely suited to the academic environment and proven effective in numerous institutions around the country. The authors address the complex nature of stakeholders and conflicting purposes in an academic setting. Their approach leads to?rather than starts from?the institutional mission statement, and includes realistic methods of negotiating the political barriers that often obstruct the development of a strategic plan and its implementation. This informative book is particularly effective when used with the companion workbook Working Toward Strategic Change.

DANIEL JAMES ROWLEY is professor of management in the College of Business at the University of Northern Colorado. HERMAN D. LUJAN is the president emeritus of the University of Northern Colorado and is university distinguished professor of business and public policy. MICHAEL G. DOLENCE is president of Michael G. Dolence and Associates. Formerly he served as strategic planning administrator for the California State University, Los Angeles, and as director of research, planning and policy analysis at the Commission on IndepAndent Colleges and Universities in New York.