Strategic Communication During Whole-System

Readers of this book will be able to provide effective leadership to transform their school systems in ways that improve student, faculty and staff, and whole-system learning.

Francis M. Duffy is a professor of change leadership in education at Gallaudet University in Washington, D.C. Patti L. Chance is an associate professor in the Department of Educational Leadership and program coordinator for pre-K-12 education leadership at the University of Nevada, Las Vegas

Acknowledgments	p. ix
Prologue	p. xi
Navigating Whole-System Change in School Districts: What Change Leaders and School PR Specialists Need to Know to Support the Journey	p. 1
Strategic Communication	p. 3
Why Whole-System Change Is Needed: The Topography of Whole-System Change and a Compass to Navigate It	p. 17
A Change Leader's Guide to Shaping a School District's Future	p. 37
How to Transform an Entire School District: A Change Navigation Protocol for School Systems	p. 57
How Strategic Communication and School Public Relations Can Support Whole-System Change in School Districts	p. 93
Public Relations in Times of Great Change: A Systems Perspective	p. 95
Establishing Relationships and Building Trust to Facilitate School District Improvement	p. 113
Creating School District Renewal Through a Shared Vision	p. 129
Changing Minds and Hearts: A Challenge for Strategic Communication	p. 139
Power, Politics, and Ethics: Dynamic Leadership for Systemic Change in School Districts	p. 157
Voices From the Field	p. 169
Communicating with Key Stakeholders to Enable Strategic Change	p. 171
Finding and Engaging the "Influentials": Effective School Public Relations During Times of Great Change	p. 183
The Role of a School Board in Communicating Change in Front of and Behind the Camera	p. 193
The Role of School Public Relations: Bringing Order Out of Chaos	p. 203
Community Involvement in Decatur's Journey Toward Excellence	p. 213
Epilogue: Communicating in Times of Great Change	p. 233
About the Authors	p. 247
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Strategic Communication During Whole-System Change Advice and Guidance for School District Leaders and PR Specialists

Summary

Author Biography

Table of Contents

Supplemental Materials