Strategic Corporate Communications: A Global Approach for Doing Business in the New India

Todays leading expert on corporate communication shows global companies how to create a communications strategy for the crucial Indian market A vital resource for all global companies that do business in India, this guidebook shows you how to create a marketing communications strategy specifically for the ever-changing and crucial Indian market. Written by renowned corporate communications expert Paul Argenti,Strategic Corporate Communication presents a complete game plan that you can follow for both internal and external communications.

Paul A. Argenti is Professor of CorporateCommunication at the Tuck School of Business at DartmouthCollege. He does consulting work with clients that includeGoldman Sachs, Sony, and Novartis.