Strategic Corporate Social Responsibility : Stakeholders in a Global Environment

, by Werther Jr., William; Chandler, David

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ISBN: 9781412913720 | 1412913721
Cover: Hardcover
Copyright: 11/11/2005

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Strategic Corporate Social Responsibility: Stakeholders in a Global Environment provides faculty and students with a comprehensive, stand-alone text to support traditional and innovative courses in corporate social responsibility (CSR). Integral to the book's unique format is the real-life "mini-case-study" approach across the spectrum of CSR topics, backed by Internet accessible references. Adopting a stakeholder approach to CSR, the content and format of this sourcebook defines CSR within the global communications environment in which multinational corporations operate today.Â Â

Foreword

xiii

Mallen Baker

Preface

xvii

Why Corporate Social Responsibility Matters

xvii

Plan of the Book

xxi

Acknowledgments

xxiii

Part I What Is Corporate Social Responsibility?

(84)

1. Toward a Responsible Society

(22)

What Is CSR?

(3)

Corporate Strategy and CSR

(1)

What CSR Is and Is Not

(1)

The Evolution of CSR

(2)

The Cultural and Contextual Assumptions

(2)

A Moral Argument for CSR

(2)

A Rational Argument for CSR

(1)

An Economic Argument for CSR

(1)

Why Is CSR Important?

(1)

Why Is CSR Relevant Today?

(1)

Increasing Affluence

(1)

Changing Social Expectations

(1)

Globalization and the Free Flow of Information

(1)

Ecological Sustainability

(1)

Beyond Trends to Context

(1)

Questions for Discussion and Review

(1)

Notes

(4)

2. CSR: Do Stakeholders Care?

(18)

Do Stakeholders Care?

(1)

Stakeholder Advocacy

(2)

What Do Stakeholders Think?

(1)

The Wal-Mart Conundrum

(1)

Is Wal-Mart Good for Society?

(4)

Prices

(1)

Suppliers

(1)

Jobs

(1)

Quality and Variety

(1)

Wal-Mart Is King...Today

(1)

Martha Stewart Living Omnimedia

(1)

Consumer Reaction

(1)

Investor Reaction

(1)

So, Do Stakeholders Care?

(1)

Questions for Discussion and Review

(5)

3. The Strategic Context of CSR

(20)

The Strategic Lens: Vision, Mission, Strategy, and Tactics

(1)

The Strategic Lens: The E.S.C.S. Framework

(4)

Competencies

(1)

Strategy

(1)

Structure

(1)

The CSR Filter

(1)

The Strategic Lens: Environmental Context

(2)

Environmental Forces Propelling Greater CSR

(8)

CSR and Growing Affluence

(1)

CSR and Globalization

(3)

CSR and Communications Technologies

(2)

CSR and Brands

(2)

Strategic CSR

(2)

Questions for Discussion and Review

(2)

4. Implementation: The Integration of CSR Into Strategy and Culture

(22)

The CSR Threshold

(5)

The CSR Threshold—Variations Between Companies

(1)

The CSR Threshold—Variations Between Industries

(1)

The CSR Threshold—Variations Between Cultures

(1)

Where Do Firms Stand Today?

(1)

CSR Business Plan of Action—Short Term

(7)

From the Top Down With Sincere Commitment

(1)

CSR Officer

(1)

CSR Position Statement

(1)

Awareness Creation: Measurement and Rewards

(1)

CSR Audit and Report

(3)

CSR Ombudsman

(1)

CSR Framework—Organizational Structure

(1)

CSR Business Plan of Action—Medium Term

(2)

Stakeholder Involvement

(1)

Manage the Message

(1)

Corporate Governance

(1)

Corporate Activism

(1)

Overview of Implementation

(1)

Implementation From a Strategic Perspective: Planning

(1)

Implementation From a Firm Perspective: Action

(1)

Questions for Discussion and Review

(5)

Part II CSR: The Issues and Case Studies

(228)

Organizational Stakeholders

(1)

Economic Stakeholders

(1)

Societal Stakeholders

(2)

Special Cases of CSR

(2)

5. Organizational Issues and Case Studies

(60)

Action Versus Intention

(3)

Enron

Auditing CSR

(5)

Sweatshops

Compliance—Ethics

(3)

Ethics Officers

Compliance—Approaches

102

(4)

Voluntary Versus Mandatory

Corporate Charters

106

(2)

Federalization

Corporate Governance—Reporting

108

(5)

Sarbanes-Oxley Act (2002)

Corporate Governance—Boards

113

(3)

Corporate Boards

Corporation

116

(2)

The U.S. Corporation

Employee Relations

118

(4)

Ohio Employee Ownership Center

Hypocrisy

122

(2)

The Body Shop

Principal-Agent Conflict

124

(6)

Expensing Stock Options

Research and Development

130

(4)

Asbestos

Shareholder Activism

134

(4)

GlaxoSmithKline

Stakeholder Relations

138

(3)

Ben & Jerry's

Volunteering

141

(10)

Timberland

6. Economic Issues and Case Studies

151

(64)

Advertising

161

Benetton

Brands

153

(3)

Consumer Apathy

156

(4)

SUVs

Cultural Conflict

160

(4)

Nike

Diversity—Discrimination

164

(4)

U.S. Masters

Diversity Helpful Intent

168

(3)

Goodwill Industries

Environmental Sustainability

171

(4)

Ford

Fair Trade

175

(5)

Starbucks

Finance

180

(4)

Citigroup

Investing

184

(4)

SRI Funds

Loans

188

(4)

Microloans

NGO and Corporate Cooperation

192

(4)

Greenfreeze

Philanthropy

196

(4)

Merck

Profit

200

(4)

Hewlett-Packard

Wages

204

(11)

McDonald's

7. Societal Issues and Case Studies

215

(66)

Community

215

(3)

Fannie Mae

Corruption and Bribery

218

(5)

Legislation

Country of Origin

223

(4)

Conflict Diamonds

Ethics

227

(4)

Teaching Ethics

Globalization

231

(3)

U.S. Judicial Activism

Human Rights

234

(3)

Union Carbide

Internet

237

(4)

NGO Activism

Legislation

241

(4)

Company Responsibilities Bill

Litigation

245

(4)

Chiquita Brands

Media

249

(4)

CNN

Patents

253

(5)

Generic Drugs

Patriotism

258

(6)

Tyco

Science and Technology

264

(4)

Cloning

Sex

268

(2)

Abercrombie & Fitch

Universities and CSR

270

(11)

West Coconut Grove

8. Special Cases of CSR

281

(32)

Companies Doing CSR Well

281

(8)

Bank of America

282

(1)

Coca-Cola

282

(1)

Fast-Food Industry

283

(1)

Heineken

283

(1)

IKEA

284

(1)

Johnson & Johnson

284

(1)

Mattress Giant

284

(1)

Microsoft (Bill Gates)

285

(1)

Newman's Own

285

(1)

Nike

286

(1)

Pepsi

286

(1)

Procter & Gamble

287

(1)

Prudential Insurance

287

(1)

September 11, 2002

288

(1)

Sony PlayStation

288

(1)

Southwest Airlines

289

(1)

Starbucks

289

(1)

Companies Criticized for Their CSR Efforts

289

(7)

American Airlines

290

(1)

Bridgestone/Firestone

290

(1)

Defense Contractors

291

(1)

ExxonMobil

292

(1)

Ford

292

(1)

Genetically Modified (GM) Labeling

293

(1)

Hewlett-Packard

294

(1)

McDonald's

295

(1)

Video Game Industry

295

(1)

Companies Trying to Do CSR Well

296

(8)

Berkshire Hathaway

296

(1)

Cadbury

297

(1)

Kraft

298

(1)

Malden Mills

299

(1)

Monsanto

300

(1)

Nestle

300

(1)

PETA

301

(1)

Shell

302

(1)

University of Nottingham

303

(1)

Wal-Mart

304

(1)

Companies Persevering Against All the Odds

304

(29)

British American Tobacco

305

(1)

McDonald's

305

(2)

NBC

307

(1)

Philip Morris Companies

307

(6)

Part III Appendixes

313

(32)

Appendix A. Directory of CSR-Related Organizations and Internet Links

315

(12)

Appendix B. Directory of Online CSR Information Sources and Publications

327

(6)

Appendix C. CSR Bibliography

333

(12)

Books

333

(5)

Journal Articles

338

(7)

Index

345

(10)

About the Authors

355

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Strategic Corporate Social Responsibility : Stakeholders in a Global Environment

Summary

Table of Contents

Supplemental Materials