Strategic Electronic Marketing Managing E-Business with InfoTrac College Edition
, by Kleindl, BradNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780324013191 | 0324013191
- Cover: Hardcover
- Copyright: 4/27/2000
Strategic Electronic Marketing: Managing E-Business, takes a systems and relationships approach to exploring e-business marketing. It addresses the basic principles that underlie marketing and how e-business-marketing techniques will fundamentally change the traditional marketing process. Marketing and management professionals are faced with a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases.