Strategic Innovation : New Game Strategies for Competitive Advantage
, by Afuah, AllanNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780203883242 | 0203883241
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- Copyright: 2/23/2009
This book examines how firms use strategic innovation to offer customers new value (from new products/services) that they prefer to that from competitors and explores how the firm can better position itself to appropriate the value created in the face of change or no change.