Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780415997829 | 0415997828
- Cover: Nonspecific Binding
- Copyright: 2/17/2009
This book examines how firms use strategic innovation to offer customers new value (from new products/services) that they prefer to that from competitors and explores how the firm can better position itself to appropriate the value created in the face of change or no change.