Strategic Management Concepts

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Strategic Management Concepts by Carpenter, Mason; Sanders, Gerry, 9780132341400
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  • ISBN: 9780132341400 | 0132341409
  • Cover: Paperback
  • Copyright: 12/28/2007

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Strategy Diamond:The strategy diamond outlines five key elements necessary for creating a complete strategy:arenas, vehicles, differentiators, staging, and economic logic. The Strategy Diamond gives students a concrete model for considering all aspects of a strategy in order to create and implement a complete strategy. Thearenas and stagingelements deal specifically with the dynamic aspect of strategy. How Would You Do That" exercises-There are two of these robust exercises in each chapter, immersing students in the implementation challenges real companies face. The exercises allow implementation to remain in the forefront of the studentrs"s minds even in the formulation chapters.
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