- ISBN: 9780077862527 | 007786252X
- Cover: Hardcover
- Copyright: 9/23/2013
The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.