Strategic Market Management: Global Perspectives, First Edition
, by Damien McLoughlin (University College Dublin); David A. Aaker (University of California, Berkeley)Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780470689752 | 0470689757
- Cover: Paperback
- Copyright: 5/1/2010
The global strategies chapter will be completely revised to address the issue of global strategy outside the United States. Truly global perspective New topics like the financial aspects of marketing will be introduced. Fully revised and updated case material.