FREE SHIPPING

on all orders of $79 or more

$3 OFF your purchase of $60 or more!
Use coupon code SATURDAY in checkout.

Strategic Marketing

, by ;
Strategic Marketing by Cravens, David; Piercy, Nigel, 9780078028908
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780078028908 | 0078028906
  • Cover: Hardcover
  • Copyright: 6/21/2012
  • Rent Textbook

    (Recommended)

    $60.29
     
    Term
    Due
    Price
  • Buy Used Textbook

    In Stock Usually Ships in 24 Hours.

    $185.27
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketinguses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.


Please wait while the item is added to your bag...