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Strategic Marketing 2e: Theory and applications for competitive advantage by Joubert, Prof Pierre; Goldman, Prof Michael; McCoy, Dr Sean; Herbst, Prof Frikkie; Jonker, Ms Adri; Strydom, Prof Johan; Visser, Mr Hennie; de Villiers, Mr  Kosie; Venter, Prof Peet, 9780199044931
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  • ISBN: 9780199044931 | 0199044937
  • Cover: Paperback
  • Copyright: 1/1/2016
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Strategic Marketing second edition deals with the theories and formulation of strategic marketing, discusses the analysis of the environment, and applies and evaluates marketing concepts through southern African case studies.

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