Strategic Marketing Communications: New Ways to Build and Integrate Communications

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Strategic Marketing Communications: New Ways to Build and Integrate Communications by Smith, Paul R.; Berry, Chris; Pulford, Alan, 9780749429188
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  • ISBN: 9780749429188 | 0749429186
  • Cover: Paperback
  • Copyright: 9/1/1999

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This is not just an ordinary textbook: It is an interactive learning tool packed with practical examples, short cases, model documents and checklists to help you build communications plans and strategies simply and easily. The planning system, SOSTAC, brings it all together by showing you how to write the perfect plan within minutes. All in all, if you are faced with the task of creating a communications strategy, it will enable you to develop new ways of achieving competitive advantage.
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