Strategic Marketing Management Cases with Excel Spreadsheets
, by Cravens, David W.; Lamb, Charles W.; Crittenden, VictoriaNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780072514827 | 0072514825
- Cover: Paperback
- Copyright: 9/20/2001
Strategic Marketing Management Cases is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.