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Strategic Marketing Problems

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Strategic Marketing Problems by KERIN & PETERSON, 9780132747257
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780132747257 | 0132747251
  • Cover: Hardcover
  • Copyright: 7/15/2012
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Strategic Marketing Problems: Cases and Commentsbalances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

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