Strategic Positioning, the Voluntary and Charitable Sector, and Public Services
Strategic Positioning, Strategic Position and Positioning Strategy
Conceptualizing Charitable Sector and Charitable Activities
Research Methodology
Mapping the Positioning Activities of Charitable Organizations
Process, Anatomy of Positioning Strategy and Influencing Factors
Towards an Integrating Model of Influencing Factors
Implications and Future Development. Appendix A: Key Terminologies Used in this Book
References
Index
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