Strategic Thinking : A Nine Step Approach to Strategy and Leadership for Managers and Marketers

strategic thinking: a step-by-step approach to strategy and leadership, now in it's third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. in the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans. with new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to: gain a deeper understanding of your market; forecast where your organization is heading; think critically about proposals; write an effective strategic plan also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.

Simon Wootton, formerly a consultant in the pharmaceutical industry and CEO of an Independent Mental Health Service, is now an Associate Director at NHS Manchester. Terry Horne was previously a Director of BTR Industries and Colt International. He now develops Masters programs on strategic marketing and leadership at Lancashire Business School