- ISBN: 9780205698240 | 0205698247
- Cover: Paperback
- Copyright: 10/19/2009
Laura Gurak is Professor and Chair of the Department of Writing Studies at the University of Minnesota, where she teaches courses in technical and professional communication, digital literacies, and communication research. She received an M.S. in Technical Communication and Ph.D. in Communication and Rhetoric from Rensselaer Polytechnic Institute and is a recipient of the Society for Technical Communication’s Outstanding Article award. Prior to graduate school, Gurak worked as a technical writer for a number of companies; she continues to collaborate with workplace professionals through her department’s Industrial Affiliates Program. In addition to four textbooks, Gurak is author of two books from Yale University Press, co-editor of three edited collections, and author of many articles and commentaries.
John Lannon is Professor Emeritus and former Director of Writing at the University of Massachusetts Dartmouth, where he developed the undergraduate major in professional writing and co-developed the M.A. program in professional writing. He holds a B.S., M.A. & Ph.D. from the University of Massachusetts Amherst and received an NDEA Fellowship and a Fulbright Lectureship. He worked four years in biomedical science and technology with the U.S. Air Force, and an additional three years in medical laboratories. In addition to five textbooks in business communication, rhetoric, and technical communication, he is author or coauthor of book reviews, environmental publications, scripted training, and instructional software. He has served as a communications and training consultant in business, government, and education.
PART I: FOUNDATIONS
Chapter 1 — Introduction to Technical Communication
What Is Technical Communication?
Who Creates Technical Communication?
Characteristics of Effective Technical Communication
Three Primary Purposes of Effective Technical Communication
Typical Documents That Are Considered Technical Communication
The Importance of Proofreading
Strategies for Proofreading
Checklist for Effective Technical Communication
ApplicationsChapter 2 — Teamwork, Ethics, Persuasion, and Global Issues in Technical Communication
Teamwork in Technical Communication
Strategies for Organizing and Managing a Team Meeting
Strategies for Running a Meeting
Strategies for Managing Team Conflicts
Strategies for Peer Review and Editing
Ethics in Technical Communication
Strategies for Avoiding Ethical Abuses
Persuasion in Technical Communication
Strategies for Persuading Others
Global Issues in Technical Communication
Strategies for Global Technical Communication
Checklist for Teamwork, Ethics, Persuasion, and Global Issues
ApplicationsChapter 3 — The Research Process in Technical Communication
Thinking Critically about Research
Strategies for Thinking Critically about Research
Primary versus Secondary SourcesExploring Secondary Sources
Strategies for Researching on the Internet
Exploring Primary Sources
Strategies for Informational Interviews
Strategies for Surveys
Concluding thoughts on the Doing Research
Checklist for Doing Research
ApplicationsChapter 4 — Designing and Delivering Usable Information
Analyze the Document's Audience
Strategies for Analyzing Your Audience
Determine the Document's PurposeCreate a Task Analysis for the Document
Consider Setting, Potential Problems, Length, Format, Timing, and Budget
Develop an Information Plan for the Document
Write, Test, and Revise the Document
Checklist for Usability
Applications
PART II: BLUEPRINTS
Chapter 5 — Structuring Information for Your Readers
The Importance of an Understandable Structure
Outlining
Strategies for Outlining
Chunking
Sequencing
Paragraphing
Clarifying HeadingsProviding an Overview
Checklistfor Structuring Information
ApplicationsChapter 6 — Writing with a Readable Style
The Importance of a Readable Style
Writing Clearly
Writing Concisely
Writing Fluently
Writing Personably
Strategies for Deciding about Tone
Strategies for Nonsexist Language
Strategies for Unbiased Language
Checklist for Readable Style
ApplicationsChapter 7 — Using Audience-Centered Visuals
The Importance of Using Audience-Centered Visuals
When to Use Visuals
Types of Visuals
Strategies for Creating Tables
Strategies for Creating Graphs
Strategies for Creating Charts
Strategies for Illustrations, Diagrams, Photographs, Videos, Icons, and SymbolsSpecial Considerations when Using Visuals
Checklist for Using Visuals
Applications
Chapter 8 — Designing User-Friendly Documents
The Importance of a User-friendly Document Design
What Readers Expect from a Document's Design
The Elements of Effectively Designed Documents
Strategies for Designing: Consistency and Cohesiveness
Strategies for Designing: Navigation and Emphasis
Checklist for Document Design
Applications
PART III — DOCUMENTS
Chapter 9 — Résumés and Other Employment Materials
Let's Get Started: Résumés and Application Letters
Assessing Your Skills and Aptitudes
Narrowing Your Search and Researching the Job Market
Résumés
Strategies for Résumés
Electronic Résumés
Strategies for Scannable and Emailed Résumés
Strategies for Online Résumés
Application Letters
Strategies for Application Letters
Dossiers, Portfolios, and Webfolios
Strategies for Dossiers, Portfolios, and Webfolios
Interviews and Follow-up Letters
Strategies for Interviews and Follow-up Letters
Checklist for Employment Materials
ApplicationsChapter 10 — Memos and Letters
Let's Get Started: Memos
Let's Get Started: Letters
Memo Basics
Memo Parts and Format
Memo Tone
Types of Memos
Strategies for Writing Memos
Letter Basics
Letter Parts and Formats
Letter Tone
Strategies for Writing Letters
Types of Letters
Strategies for Inquiry Letters
Strategies for Claim Letters
Strategies for Sales Letters
Strategies for Adjustment Letters
Checklist for Memos and Letters
ApplicationsChapter 11 — Definitions
Let's Get Started: Definitions
Audience and Purpose of Definitions
Legal, Ethical, and Societal Implications of Definitions
Types of DefinitionsStrategies for Expanding Definitions
Using Multiple Expansion Strategies
Placement of DefinitionsStrategies for Definitions
Checklist for Definitions
Applications
Chapter 12: Descriptions
Let's Get Started
Audience and Purpose of DescriptionsObjectivity in Descriptions
Elements of Descriptions
Product and Process Descriptions
Long Descriptions
Strategies for Descriptions
Specifications
Strategies for Specifications
Checklist for Descriptions Applications
Applications
Chapter 13: Instructions and Procedures
Let's Get Started
Audience and Purpose of Instructions
Types of Instructions
Ethical and Legal Implications of Instructions
Organization and Elements of Instructions
Detail/Technicality, Style, and Design Considerations in Instructions
Strategies for Readable Instructions
Strategies for Designing Instructions
Procedures
Usability of Instructions and Procedures
Strategies for Instructions and Procedures
Checklist for Instructions and Procedures
Applications
Chapter 14: Summaries
Let's Get Started
Purpose and Audience of Summaries
Characteristics of Effective Summaries
Writing Summaries Step-by-Step
Special Types of Summaries
Ethical Considerations in Summarizing Information
Strategies for Summaries
Checklist for Summaries
Applications
Chapter 15: Informal Reports
Let's Get Started
Two Categories of Reports: Informational and Analytical
Progress Reports
Strategies for Progress Reports
Periodic Activity Reports
Strategies for Periodic Activity Reports
Trip Reports
Strategies for Trip Reports
Meeting Minutes
Strategies for Meeting Minutes
Feasibility Reports
Strategies for Feasibility Reports
Recommendation Reports
Strategies for Recommendation Reports
Per Review Reports
Strategies for Peer Review Reports
Checklist for Informal Reports
Applications
Chapter 16: Formal Reports
Let's Get Started
Audience and Purpose of Formal Reports
Characteristics of Effective Formal Reports
Parts of Formal ReportsStrategies for Formal Reports
A Sample Formal Report
Checklist for Formal Reports
Applications
Chapter 17: Proposals
Let's Get Started
Audience and Purpose of Proposals
Types of Proposals
Organization of Informal and Formal Proposals
Strategies for Proposals
A Sample Formal Proposal
Checklist for Proposals
Applications
PART IV: DIGITAL MEDIA AND PRESENTATIONS
Chapter 18: Digital Communication: Email, Instant Messages, Blogs, Wikis, and RSS Feeds
Let's Get Started
EmailStrategies for Email
Instant MessagesStrategies for Instant Messages
Corporate Blogs and Wikis
RSS Feeds
Copyright, Privacy, and Technology Failure Issues in Digital Communication
Checklist for Email and Instant Messages
Applications
Chapter 19: Online Videos and Podcasts
Let's Get Started
Audience and Purpose of Online Videos and Podcasts
Types of Online Videos and Podcasts
Online Videos
Strategies for Online Videos
Podcasts
Strategies for Podcasts
Checklist for Online Video and Podcasts
Applications
Chapter 20: Web Pages
Let's Get Started
Audience and Purpose of Web Pages
Characteristics of Effective Web Pages
Ethical and Legal Considerations of Web Pages
PDF Files
Strategies for Web Pages
Checklist for Web Pages
Applications
Chapter 21: Oral presentations
Let's Get Started
Audience and Purpose of Oral Presentations
Types of Oral Presentations
Parts of Oral Presentations
Preparing Oral Presentations
Strategies for Preparing Oral Presentations
Using Presentation Software
Strategies for Using Presentation Software
Delivering Oral Presentations
Strategies for Delivering Oral Presentations
Checklist for Oral Presentations
Applications
APPENDIXES
* Appendix A: Avoiding plagiarism, Documenting sources and Avoiding Violations of Copyright
What Is Plagiarism?Identifying Sources and Information to be Documented
Taking Effective and Accurate Notes
Strategies for Taking Notes
Quoting, Paraphrasing, and Summarizing Properly
Strategies for Quoting the Work of Others
Strategies for Paraphrasing the Work of Others
Strategies for Summarizing the Work of Others
Documentation: The Key to Avoiding PlagiarismMLA Documentation Style
APA Documentation Style
CSE Documentation Style
Avoiding Violations of Copyright
* Appendix B: A Brief Handbook
Grammar
PunctuationMechanics
Usage
Lists
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