Strategy by Design : A Process of Strategy Innovation

, by Carlopio, James

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ISBN: 9780230620223 | 0230620221
Cover: Hardcover
Copyright: 1/15/2010

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Summary

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Strategy by Designillustrates how to use many of the principles, processes and tools of the design profession to create innovative break-through organizational strategies.

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Purpose Statement	p. vii
Acknowledgments	p. ix
Foreword	p. xi
Strategy by Design: A Process of Strategy Innovation	p. 1
The Brief: Begin with the End in Mind	p. 15
Research: The Art of Seeing the Different Way	p. 47
Concept Generation: The Art (and Science) of Generating Different Views	p. 97
Prototyping: Making an Idea Clearly Visible	p. 121
Evaluation and Refinement	p. 139
Delivery: Output and Presentation	p. 155
Appendix	p. 169
Notes	p. 179
Bibliography	p. 183
Index	p. 197
Table of Contents provided by Ingram. All Rights Reserved.

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Strategy by Design : A Process of Strategy Innovation

Summary

Author Biography

Table of Contents

Supplemental Materials