Strategy : Process, Content, Context -- An International Perspective

This is the second edition of De Wit and Meyer's innovative and extremely successful strategy text. The new edition builds on the academic strengths of the first edition by focusing on the requirments of students and teachers in terms of the structure, organization and design of the material. In addition, the new edition will be truly global in its coverage of the issues of corporate strategy. Major changes include -- greater suitability for an international market -- restructuring so that the book does not look like a reader -- greater emphasis on the polarities of debate with each topic -- clearer flagging of topics covered -- more author commentary to introduce and contextualise articles -- updated case studies -- new, short cases within chapters -- new -strategy toolbox' at the end of the book -- maintenance of student-friendly tone and approach -- high design values for cover text -- linked website for lecturers and students -- extensive instructor's manual.