No Substitute for Victory

General MacArthur defined principles of leadership that were decades ahead of their time. In this book, the authors reveal what MacArthur knew about setting the right goals, building sleek, fast-response organizations, inspiring subordinates to unprecedented performance, focusing relentlessly on results, and winning.

Theodore and Donna Kinni have written 11 business books. They are co-authors of 1,001 Ways to Keep Customers Coming Back and Ayn Rand and Business, as well as ghostwriters of books for consultants, speakers, and Fortune 500 companies, including Be Our Guest for the Disney Company. Their books have explored subjects ranging from leadership, marketing and sales, and strategy to customer service, manufacturing, and idea generation. They are the founders of The Business Reader, a business-to-business bookseller based in Williamsburg, VA. Theodore has served as contributing editor at IndustryWeek, Quality Digest, and Workforce Training News. He has written more than 100 published articles on business topics, including cover stories for Across the Board, Training, and Harvard Management Update. He was editor of The Business Reader Review for five years and his business book reviews have appeared in a variety of publications, including Publisher's Weekly. He is a member of The National Book Critics Circle.

About the General Douglas MacArthur Foundation

The General Douglas MacArthur Foundation was established in 1962 to promote the ideals of Duty-Honor-Country and commemorate the achievements and life of General MacArthur. It is a non-profit corporation chartered in the state of Virginia. The Foundation provides financial support for the operations and programs of the MacArthur Memorial and Archives in Norfolk, VA and sponsors programs and awards designed to stimulate leadership effectiveness, personal achievement, and historical scholarship.

Acknowledgements
Foreword
Introduction
The Great Commander
MacArthur at Inchon
A Leader's Destiny Fulfilled
Macarthur's Principles Of Strategy
Define and Pursue Victory
Understand the Situation
Use Every Available Means
Manage the Environment
Utilize Surprise
Multiply Your Rate of Movement
Hit 'em Where They Ain't
Aim for Envelopment
Concentrate Your Force
Build in Flexibility
Make a "Reconnaissance in Force"
Ensure Supply and Support
Be Aggressive in Defense
Act Alone When You Must
Inspirational Leadership
Unify Command
Be a Role Model
Visibility Matters
Cultivate Image
Make Compelling Speeches
Demand Results When Necessary
Expect the Best
Extend the Personal Touch
Organizational Management à La Macarthur
Principles of Occupation
Weigh Change Carefully
Structure for Results
Plan Honestly
Invest in Training
Develop Management Depth
Delegate Whenever Possible
Manage People Positively
Adopt the MacArthur Tenets
Do More with Less
Avoid Human Losses
Manage Upward
Personal Traits Of A Leader
Live Your Values
Pursue the Ideal
Demonstrate Your Courage
Take Initiative
Prepare to Succeed
Learn Continuously
Study History
Exude Confidence
Get the Athletic Advantage
Master the Art of Communication
Forge Emotional Bonds
Develop Your Media Savvy
Embrace Innovation
Accept Risk
Love Peace
A Patriot Be
Sources
The MacArthur Memorial and the General Douglas MacArthur Foundation
Index
Table of Contents provided by Publisher. All Rights Reserved.

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No Substitute for Victory

Summary

Author Biography

Table of Contents

Supplemental Materials