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Survey Methodology by Groves, Robert M.; Fowler, Floyd J.; Couper, Mick P.; Lepkowski, James M.; Singer, Eleanor; Tourangeau, Roger, 9780470465462
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  • ISBN: 9780470465462 | 0470465468
  • Cover: Paperback
  • Copyright: 7/14/2009
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Written by six nationally recognized experts in the field, this new edition covers the major considerations, both classic and newly developed, in designing and conducting a sample survey. Topical, accessible, and to-the-point, this update represents the state-of-the-science in survey methodology with a new focus on the increasing use of the internet for conducting survey research and the growing presence of mobile phones rather than landlines in residential homes.

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