Talent Is Not Enough : Business Secrets for Designers

"It is rare to find one individual with such a wide range of knowledge in the design-related fields. And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry." -Frank Maddocks, President, Maddocks & Company This comprehensive guide includes everything designers need-besides talent-to turn their artistic success into business success. Yours"ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things yours"ll learn: bull; How to get on the right career path bull; How to market your services successfully bull; The best way to determine pricing for your services bull; How to avoid common legal pitfalls bull; How to structure projects for success bull; The secrets of successful teams bull; How to sustain your business long-term Talent Is Not Enoughprovides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more: bull; Design planning and strategy bull; Corporate identity development bull; Marketing communications bull; Publication and editorial design bull; Brand identity and packaging design bull; Advertising and promotion design bull; Motion graphics bull; Environmental design bull; Industrial design bull; Interaction design BONUS Watch for free chapters online! www.talentisnotenough.com