The Tanning of America How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, by Stoute, Steve
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- ISBN: 9781592407385 | 1592407382
- Cover: Paperback
- Copyright: 8/7/2012
The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation--by learning from hip-hop and youth culture.