The Tata Group From Torchbearers to Trailblazers

The Tata Group is India's largest and most globalized business conglomerate, with over 100 companies offering products and services across 150 countries, and 7,25,000 employees contributing a revenue of US$110 billion. Tata businesses span ten varied verticals. How did they come so far? How did they groom leadership, delight customers, drive business excellence and acquire global corporations? How did they create greater shareholder wealth than leading multinationals? How did they maintain a brand and corporate values that are considered a gold standard?

From the Victorian era to Independence, and from Licence Raj to a new millennium of globalization, the Tata saga has been nonpareil and deeply interwoven with the destiny of a resurgent nation. It encompasses the role of visionaries like Jamsetji and Dorabji Tata, and doyens such as JRD and Ratan Tata, in building iconic institutions that have played a remarkable role in the making of a self-reliant India.

This deep-dive into the Tata universe brings forth hitherto lesserknown facts and insights. It also brings you face to face with business decisions and their makers. How did Tata Motors turn around Jaguar Land Rover when Ford failed to do so? Why did three successive governments stall the entry of the Tatas into civil aviation? How did Tanishq transition from a near-failure to a stupendous success? Why wasn't Tata Steel's Corus acquisition successful? The result of over a decade of rigorous research, pan-India site visits and interviews with over 100 Tata leaders, this bestseller decodes the Tata way of business, making it an exceptional blend of a business biography, a leadership handbook and a management classic.

SHASHANK SHAH is a thought leader in the
fields of corporate strategy and responsibility
with over 100 national and international
publications to his credit. A national bestselling
author, his research focuses on the pivotal
role of corporations in economic and social
value creation through visionary leadership,
stakeholder-centric decision making and
inclusive business strategies. He has been a
visiting scholar at Harvard Business School
and Copenhagen Business School; fellow
and project director at Harvard University
South Asia Institute; postdoctoral fellow at Sri
Sathya Sai Institute of Higher Learning; editor-in-
chief of Harvard University Postdoctoral
Editors Association; and consulting editor with
the Business India Group. A TEDx and Talks
at Google speaker, he has addressed scores
of prominent platforms across academia and
industry. He was a recipient of the President
of India and Governor's Gold Medals, and of
the AIMS International Outstanding Doctoral
Management Student Award. His highly
acclaimed second book, Win-Win Corporations,
was published by Penguin Random House
India in 2016.

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