on all orders of $59 or more

7% OFF your purchase of $75 or more!
Use coupon code TUESDAY in checkout.

Theory of Media Literacy : A Cognitive Approach

, by
Theory of Media Literacy : A Cognitive Approach by W. James Potter, 9780761929512
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780761929512 | 0761929517
  • Cover: Hardcover
  • Copyright: 5/5/2004
  • Buy New Textbook

    Usually Ships in 7-10 Business Days

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning.

You might also enjoy...

Please wait while the item is added to your bag...