The Third Lens: Multi-ontology Sense-making and Strategic Decision-making

The Third Lens is written for 21st century strategists, people and organizations, who struggle daily with multiple co-existing ontological, epistemological and methodological discourses. Two ideas form the intellectual basis of The Third Lens. Firstly, the nature of a project, its work and the strategic landscape where the work is carried out should influence (the third lens, i.e. ontology) the two other lenses that create our understanding of the world we live in (i.e. our epistemological and methodological choices). Secondly, the importance of time in our analysis; especially the use of chronotopes, places in time, serve as reflection points for sense-making and strategic decision-making with respect to the situation where they take place as well as conceptual vehicles for managing multiple times and realities.