FREE SHIPPING

on all orders of $59 or more

$4 OFF your purchase of $60 or more!
Use coupon code SATURDAY in checkout.

Tourism The Business of Hospitality and Travel

, by ; ;
Tourism The Business of Hospitality and Travel by Cook, Roy A.; Hsu, Cathy H. C.; Taylor, Lorraine L., 9780134484488
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780134484488 | 0134484487
  • Cover: Paperback
  • Copyright: 4/12/2017
  • Rent Textbook

    (Recommended)

    $61.88
     
    Term
    Due
    Price
  • Buy New Textbook

    Currently Available, Usually Ships in 24-48 Hours

    $140.53
  • eTextbook

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access

    $96.79

A comprehensive, international view of the business of tourism

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective–examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

You might also enjoy...



Please wait while the item is added to your bag...