Transforming Culture : Creating and

Transforming Cultureoffers a discussion and exploration of American work culture that can serve as a guide for organizational-culture change through the description and explanation of a model for change used at General Motors. The book describes this model, discusses a set of culture-change tools that were derived from it, provides concrete descriptions of how these Collaboration Tools work, and illustrates how similar tools can be developed and deployed by other organizations to become or stay competitive in the global economy.

Elizabeth K. Briody, Ph.D, is founder, Cultural Keys LLC and formerly Technical Fellow, GM R&D and President of the National Association for the Practice of Anthropology. She is the co-editor of Partnering for Organizational Performance with Robert T. Trotter, II.

Robert T. Trotter, II, Ph.D. is Regents’ Professor and Chair, Department of Anthropology, Northern Arizona University. He is the co-editor of Partnering for Organizational Performance with Elizabeth K. Briody, and co-author of Ethics for Anthropological Research and Practice with Linda M. Whiteford.

Tracy L. Meerwarth, M.A., is a Corporate Officer at Consolidated Bearings Co., and co-editor of Mobile Work, Mobile Lives with Julia C. Gluesing and Brigitte Jordan.

List of Figures	p. ix
Preface	p. xi
Acknowledgments	p. xiii
About the Authors	p. xvii
Introduction to the American Manufacturing Culture Story	p. 1
Significant Cultural Transformations in the Automotive Industry	p. 15
Helping Organizations to See "What Was" and "What Is"	p. 49
Getting Organizations to See "What Is" and "What Could Be"	p. 65
Obstacles to Cultural Transformation	p. 93
Reliance on Cultural Processes during Cultural Transformation	p. 115
Tools to Aid in Cultural Transformation	p. 137
Lessons Learned, Futures Planned	p. 163
Notes	p. 181
References	p. 195
Index	p. 205
Table of Contents provided by Ingram. All Rights Reserved.

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Transforming Culture : Creating and Sustaining a Better Manufacturing Organization

Summary

Author Biography

Table of Contents

Supplemental Materials