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The Truth About Creating Brands People Love

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The Truth About Creating Brands People Love by Till, Brian D.; Heckler, Donna D., 9780137128167
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  • ISBN: 9780137128167 | 0137128169
  • Cover: Paperback
  • Copyright: 10/10/2008
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The quick, complete, easy-to-use guide to brand management!- 51 bite-size, fast-paced insights and realistic solutions for building any brand in any marketplace.- Coverage of everything that matters, from positioning through packaging, marketing through metrics.- Easy to read, up-to-date, and practical: distils the entire field of brand management into what you need to succeed!

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