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The Truth About Starting a Business

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The Truth About Starting a Business by Barringer, Bruce, 9780137144501
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780137144501 | 0137144504
  • Cover: Paperback
  • Copyright: 12/16/2008
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"This book should be on the seasoned entrepreneurrs"s list of ls"what I should have read before I started my business.rs"" JOE KEELEY, President & CEO, College Nannies & Tutors Development "This is one of the best entrepreneurship books Irs"ve read...I wish I had this book when I first started out." RYAN Ors"DONNELL, Cofounder and CEO, BullEx Digital Safety Your own business: Take the leap, make it happen, and make it succeed! The truth about choosing the right business foryouand maintaining a healthy personal life The truth about planning, funding, hiring, and successful launches The truth about financial management, marketing, and growth This book reveals53bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business. Yours"ll learn how to generate and test business ideas, and pick the one thatrs"s best for you...select the right entry strategy...name and locate your business...raise capital...build your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't "someone's opinion": it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely onwhoeveryou are,whereveryou are, andwhateverbusiness you choose to launch.

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