on all orders of $79 or more

$3 OFF your purchase of $60 or more!
Use coupon code SUNDAY in checkout.

A Type Primer

, by
A Type Primer by Kane, John, 9780205066445
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780205066445 | 0205066445
  • Cover: Paperback
  • Copyright: 1/26/2011
  • Rent Textbook


  • Buy New Textbook

    Currently Available, Usually Ships in 24-48 Hours

  • eTextbook

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access

Practical and hands-on in approach, this book/exercise manual speaks clearly to beginninggraphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designed itselfto reflect good typographic design--it guides readers systematically to the point where they can not only understand but demonstratebasic principles of typography, and thereby strengthen their own typographic instincts. #xA0; Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems. #xA0; For beginning graphic designers and others interested in learning the effective use of type.

You might also enjoy...

Please wait while the item is added to your bag...