Typographic Design: Form and Communication,

Full-color throughout and be supported by a companion website and instructor ancillaries, Typographic Design has been a consistent knowledge source on the ins and outs of working with type. The new Fifth Edition is updated throughout, including many new images and case studies. It also contains new information on visual metaphor, analogy, metonymy, multi-modal typography, and new cultural developments in type. Other new additions include a chapter on typography on the screen, as well as up-to-date information on typographic technology.

Rob Carter is Professor of Typography and Graphic Design at Virginia Commonwealth University, and has served as a visiting professor at the Gerrit Rietveld Academy in Amsterdam. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, New York Art Directors Club, Society of Typographic Arts, Creativity, Print regional annual, and I.D. magazine's Annual Design Review. He is the author of American Typography Today, Typographic Design: The Great Typefaces, the five-volume Working with Type series, and Digital Color and Type. He is also coauthor, with Sandra Wheeler, of Meggs: Making Graphic Design History.

The late Ben Day was Professor Emeritus at Virginia Commonwealth University. He also taught at Boston University and had been a Visiting Designer at the University of Connecticut. His many exhibitions included the American Institute of Graphic Arts, the New York Type Directors Club, and the New York Sculpture Centre. The Boston Society of Printers awarded him a teaching fellowship. He served as a consultant to Bostonia magazine, NASA, and the Fogg Museum, and art directed Handel and Haydn magazine. He was selected for Who's Who Among America's Teachers.

The late Philip Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing. He was posthumously awarded the AIGA Medal for design leadership.

Introduction	p. xi
The Evolution of Typography	p. 1
From the origins of writing to Gutenberg's invention of movable type	p. 2
Typography from Gutenberg to the nineteenth century	p. 7
The nineteenth century and the Industrial Revolution	p. 12
Typography in the twentieth century	p. 18
A new century and millennium begin	p. 27
The Anatomy of Typography	p. 31
Letterforms analyzed	p. 32
The typographic font	p. 35
Historical classification of typefaces	p. 38
Typographic measurement	p. 42
The type family	p. 45
Syntax and Communication	p. 49
Typographic syntax	p. 50
Typographic space	p. 60
Visual hierarchy	p. 64
ABA form	p. 70
Legibility	p. 75
Distinguishing characteristics of letters	p. 76
The nature of words	p. 78
Capital and lowercase letters	p. 79
Interletter and interword spacing	p. 79
Type size, line length, and interline spacing	p. 80
Weight	p. 81
Character width	p. 81
Italics	p. 81
Legibility and color	p. 82
Justified and unjustified typography	p. 85
Paragraphs and indentions	p. 85
Legibility and electronic page design	p. 87
Typographic details	p. 88
The Typographic Grid	p. 91
Background	p. 92
Structure and space	p. 92
Proportion	p. 94
Single column grids	p. 97
Multi-column grids	p. 100
Modular grids	p. 105
Improvisational structures	p. 110
The Typographic Message	p. 111
A multidimensional language	p. 112
Verbal/visual equations	p. 115
Function and expression	p. 121
Typographic Technology	p. 125
Hand composition	p. 126
Linotype	p. 127
Monotype	p. 128
Ludlow	p. 129
Phototypesetting	p. 130
Digital typesetting	p. 132
Electronic page design	p. 134
Typography on Screen	p. 139
Rendering type on screen	p. 140
Selecting typefaces	p. 143
Legibility factors for on-screen typography	p. 146
Programming for Web design	p. 148
Structuring Web pages	p. 150
Case studies in Web design	p. 152
Case Studies in Typographic Design	p. 161
Integrating type and image in poster design	p. 162
The U.S. National Park Service Unigrid System	p. 166
Book design: VAS: An Opera in Flatland	p. 169
Typographic film titles	p. 173
Buenos Aires Underground (Subte)	p. 176
Information design: Metropolitan World Atlas	p. 180
A typographic program for the 17th Street Farmers' Market	p. 184
Typographic Design Education	p. 187
Generation of a typographic sign from a gestural mark	p. 188
Letter/digit configurations	p. 189
Urban letterform studies	p. 189
Inventing sign systems	p. 190
Letterform analysis	p. 190
Flowering typography	p. 191
Sequential typographic forms in space	p. 191
Visual organization and grid structures	p. 192
Introduction to systems design	p. 193
Designing with a single letter	p. 194
Typography and image transformations	p. 194
Experimental compositions with found typography	p. 195
Syntactic explorations using onomatopoeic terms	p. 196
Type chronology booklet	p. 197
Expressive typography: form amplifies message	p. 198
Computer improvisation and manipulation	p. 198
Observing systems in our surroundings	p. 199
Interpretive typography: exploring legibility and impact	p. 200
Symphony poster series	p. 200
Information design: changing typographic parameters	p. 201
Typographic cubes	p. 202
Calendar typography	p. 202
Unity of form and communication	p. 203
Typeface history posters	p. 204
Visual identity program	p. 204
Type in Motion	p. 205
Blending Latin and non-Latin typographic forms	p. 205
Type and image in the third dimension	p. 206
Comparative relationships: type and image	p. 207
Directional poster: from your house to the university	p. 208
Graphic-design history posters and booklet	p. 209
Animated Web site flash pages	p. 210
Typezine: my favorite typeface	p. 211
Type history posters	p. 211
Typeface design: mind/machine	p. 212
Experimental typographic system	p. 213
Banknote design	p. 214
Type as metaphor	p. 215
Form and counterform, scale and proportion: "Ne var, ne yok?"	p. 216
Typographic Design Process	p. 217
A traditional model	p. 218
Processing typographic form and ideas	p. 219
Typographic process case studies	p. 225
Experimental typographic transformation	p. 230
Now Projector: Design as Projection	p. 238
Typographic book covers	p. 245
Type Specimens	p. 251
Old Style	p. 253
Adobe Garamond	p. 254
Adobe Minion Display Regular	p. 260
Additional Old Style fonts	p. 266
Sans serif	p. 269
Univers	p. 55
270 Meta Normal	p. 276
Futura Book	p. 282
Additional Sans Serif fonts	p. 288
Transitional	p. 291
Baskerville Regular	p. 292
Georgia	p. 298
Additional Transitional fonts	p. 304
Modern	p. 307
Bauer Bodoni Regular	p. 308
Additional Modern fonts	p. 314
Egyptian	p. 317
Serifa Roman	p. 318
Archer	p. 324
Additional Egyptian fonts	p. 330
Selected Decorative fonts	p. 332
A chronology of typeface designs	p. 334
Glossary	p. 336
Bibliography	p. 346
Picture Credits	p. 348
Index	p. 352
Table of Contents provided by Publisher. All Rights Reserved.

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Typographic Design: Form and Communication, FifthEdition

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Table of Contents

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