Gavin Ambrose teaches at the University of Brighton and is a practicing designer as well as an author. Paul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK. .
Introduction How to get the most out of this book 1 A Brief History of Typography The evolution of type/Theory and principles 2 Looking at Type Where type is used/What is type?/Typefaces and fonts/ Typeface style/Italic or oblique?/Looking at a typeface/ Typeface anatomy/x-height/Absolute and relative measurements 3 Type Classification Basic classifications/Block typefaces/Roman typefaces/ Serif variations/Gothic variations/Rounded variations/ Script typefaces/Graphic typefaces 4Choosing Type Type families/Using multiple typefaces/Text hierarchy/ Type on a page/Numerals/Drop and standing capitals/ Special characters/Ligatures/The right character for the job/ Punctuation/Non-alphabetical typefaces/Effective type for the screen 5 Setting Type Leading/Tracking/Kerning/Spacing/ Overprinting and knocking out/ Legibility and readability 6 Type Generation Font generation/Type as a visual identity/ Hand-drawn type/Building letterforms/Expressionism/ Dynamic type for the screen 7 Type Realization Materials/Printing techniques/Hot-metal printing/ Silk-screen printing/Gravure printing/Print finishing Embossing and debossing/Foil blocking/Varnishes/ Special Effects with digital type Projects and exercises Glossary Acknowledgements Index
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