Understanding Audiences: Learning to Use the Media Constructively
, by Wicks, Robert H.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781410601018 | 1410601013
- Cover:
- Copyright: 11/12/2000
This text examines how audiences develop their perceptions of reality based on what they see in the media. It is appropriate for students in media effects, psychology of media, media and society, and audience analysis.