The Audience: Demographics of the American Audience
371
(38)
International Media: Communication Across Borders
409
(17)
Part Four Media Influences and Issues
Limited Effects: Short-Term Media Influences on Individuals
426
(32)
Powerful Effects: Media Influences on Society and Culture
458
(32)
Controls: Policies, Politics, and the Media
490
(35)
Ethics: Assessing the Behavior of the Media
525
(24)
Notes and References
549
(15)
Glossary
564
(13)
Index
577
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