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Universal Principles of Design : 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

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Universal Principles of Design : 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design by Lidwell, William, 9781592535873
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  • ISBN: 9781592535873 | 1592535879
  • Cover: Paperback
  • Copyright: 1/1/2010
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Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

Universal Principles of Design packs in over a hundred ways to influence perception, enhance usability, and increase appeal through better design choices, and is a top pick for any architecture or design library.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

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